01/05/24
BHETA takes on the Post Office
Brookes & Co gets involved with BHETA’s extensive lobbying programme.
BHETA takes on the Post Office reference its proposal to withdraw the safe delivery of legitimate DIY and garden knives
A two-month campaign by BHETA on postal services’ age verification policies reference the delivery of bladed items has led to a climbdown by Royal Mail on its original proposal to cease such services. Such a move would potentially have financially crippled many UK sellers of legitimate products such as garden knives, pen knives and cutlery, and encouraged more unscrupulous suppliers to sell bladed articles without age verification.
BHETA was made aware of the possible impact for the UK home improvement and home enhancement industries two months ago. It immediately communicated with Adrian Baker - UK Products Director Royal Mail and raised the issue in a meeting with the Minister for Policing and OFCOM at the Home Office, as well as providing members with the means to lobby their MPs on the subject.
Royal Mail has now backed down and pledged to continue its age-verified postal delivery service, along with a new policy that from 7th May, it will no longer handle any newly prohibited items, this placing clear distance between legitimate bladed products for household use and other items which could pose a danger to the public.
Brookes creates content to inform the trade media
As a long standing and trusted supplier, Brookes & Co continues to help BHETA get involved in its extensive lobbying programme.
BHETA’s experience is that trade association action at the highest level, supplemented by supplier and retailer business’ own co-ordinated lobbying, keeps effective pressure on and achieves meaningful results.
Brookes & Co loves the opportunity to create copy and content which informs the trade media, suppliers and the retail trade and can be used beyond that to help lobby and inform wider media of what is at stake.
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