03/09/24
Burg-Wächter – Securing consumer engagement
Burg-Wächter builds long-term partnerships between brand and content creators with influencer programme.
Working with influencers
Burg-Wächter is a trusted brand specialising in home security. With products traditionally sold via trade channels, consumer exposure was limited. When the company launched its brand-new home security kits earlier this year, social media was used to create brand awareness.
Targeting homeowners with specific security concerns, working with influencers allowed Burg-Wächter to demonstrate product benefits to an engaged audience.
Driving the narrative
In a fast-paced environment, there is now a focus on building long-term partnerships between brand and content creators, allowing the brand to drive the narrative and creative, especially with paid for partnerships.
Influencer programme
For Burg-Wächter, home and home improvement, garden and outdoor leisure sector influencers were engaged, ensuring that the collaborations matched target audience demographics. Following extensive briefing and liaison, influencers were given creative freedom to produce content for Instagram – video reels for broad reach and story frames for engagement – showcasing the products’ authenticity.
Engaging results
The first campaign, featuring ten influencers, reached over 1 million consumers, with almost 300k impressions (likes, shares) and with great consumer engagement of 50k interactions.
Click here to see the latest reels on the Burg-Wächter Instagram page.
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