Standing out from the crowd with a little help from Brookes & Co

Exhibitions remain one of the most powerful ways for brands to connect directly with buyers, distributors, and the media. But with hundreds of stands competing for attention at events like Installer Show, Solex, Glee Birmingham and the Painting & Decorating Show how do you make sure your business doesn’t just blend into the background?

At Brookes & Co, we know that a successful show is about much more than a well-designed stand. It’s about telling your story in a way that makes people stop, listen, and remember. That’s where our exhibition support comes in. We help clients cut through the noise and make a lasting impression.

Over the years, we’ve supported brands across leading industry events, from event management, stand design and exclusive on-stand events, right through to PR and media liaison.

One of the most effective tactics we’ve seen is hosting journalist briefings right there on your stand. These face-to-face conversations allow us to introduce your latest products or initiatives directly to the press, in a personal and engaging way. It’s a chance to showcase your expertise, answer questions, and build the kind of relationships that generate coverage long after the show has closed its doors.

Here's how we help our clients stand out at exhibitions:

• Pre-show PR planning - we pitch story ideas and product launches to the press well before the doors open.
• On-stand journalist briefings - we bring key journalists to you, creating opportunities for direct conversations that build trust and coverage.
• Media packs and press releases – these are crafted to cut through inbox clutter and ensure your story is heard.
• Post-show follow-up - keeping the momentum going by ensuring journalists have everything they need for their post-show coverage of your brand.

More than just dates in the diary

Events like Spring Fair 2026 and the Installer Show are more than just dates in the diary, they’re pivotal opportunities to showcase your brand at its very best. With journalist briefings, media support, and strategic storytelling, we help our clients make the most of every interaction.

Get in touch with the team at Brookes & Co to find out more. We’d love to help you connect with buyers, distributors and the media at your next exhibition.