New brand launch for Rainy Day Trust charity

Refreshed brand positioning and new website for leading charity

We’re delighted to share that the Rainy Day Trust charity has appointed us as their strategic brand and creative lead agency.

Working closely with our sister agency Brew, the project began with a deep dive into brand strategy, audience insight and digital experience.

Brew led the development of the refreshed brand positioning as well as the design and build of Rainy Day Trust’s new website, creating a clearer, more confident digital presence that reflects the charity’s vital work supporting people in the home and garden industries, housewares, gift and building products.

Creative implementation

With the strategic foundations in place, Brookes & Co is now leading the creative implementation and activation of the new brand across Rainy Day Trust’s social media channels and printed literature.

From updated campaign assets and social templates to new brochures, ambassador training packs and event materials, the refreshed identity is being rolled out across every touchpoint, to support the new branding launch that went live in August 2026.

It’s been a pleasure to help bring this meaningful brand evolution to life, and we’re excited to continue supporting Rainy Day Trust as they expand their reach and impact.

Visit Rainy Day Trust website.

Get in touch if you'd like to find out more.

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