New branding project

Brookes plays key role in launch of a sub-brand for Sync Energy

Over the last 18 months, the team at Brookes & Co has undertaken an exciting branding and logo initiative for Luceco Plc – an international manufacturer and distributor of high quality and innovative LED lighting, wiring accessories and portable power products.

Brookes played a key role in helping  Luceco launch a standalone sub-brand for Sync Energy – introducing a range of innovative EV charging solutions for residential homes, workplaces and commercial applications.

Supply of brand guidelines

The project involved providing comprehensive brand assets and usage guidelines for Sync Energy. This included a brand mission statement, logo design and application, primary colour palette, typography, photography guidelines, and rules for logo layout and structure.

Managing external communications

Key to the brand launch was managing the strategic communications with the trade and consumer press to enhance brand awareness and recall for the new range of EV charging solutions.

This involved crafting editorial features, press releases, and actively building and maintaining relationships with key stakeholders.

The role of media relations

The ongoing PR and media relations campaign for Sync Energy has played a vital role in encouraging both customers and journalists to think and speak positively about the brand, especially for its range of EV products.

To find out more about this project and how we can help you, contact us.