PR results deliver leadership position for B2B client

Brookes & Co exceeds KPI targets set for PR campaign to establish brand credibility.

Over the last 18 months, the team at Brookes & Co has delivered a brand awareness and thought leadership PR and media campaign for Luceco Plc – an international manufacturer and distributor of high quality and innovative LED lighting, wiring accessories and portable power products.

Share of Voice grows from zero to 17.3% in Year 1

The brief. Based on an initial audit of media awareness and understanding of the Group and its brands, Brookes & Co needed to create more awareness of Group and key brands collectively before thought leadership was possible.

Year 1 activities concentrated on creating credibility for Luceco and its brands. This was done by creating volume PR coverage as well as quality on brand content to establish brand credibility.

Not only did we exceed KPI targets set by Luceco, but we also increased Luceco’s share of voice vis-à-vis competitors from virtually zero to 17.3%, second only behind the market leader.

Share of Voice rises to 43.6% in Year 2

In Year 2, the team began to exploit brand credibility with thought leadership and case study pieces. Against this new credible background, new products and brands were launched by Luceco Plc.

In the first four months of 2025, Luceco Group’s share of voice has risen to 43.6%, placing it ahead of the competition.

Delivering Luceco's brief

2024 PR Results vs Target - we catch up and more!

• Total clippings = 570
• Total impressions = 764.7m
• Share of Voice exceeds KPI targets from zero to 17.3% in Year 1
• Year 2 sees Luceco take the leadership position (YTD)

To find out more about this project and how we can help you, contact us.