14/04/25
Raising the profile of V33 with UK consumers
Brookes is tasked with raising the profile of V33 with consumers who have a particular interest in DIY and renovations around the home.
Building a brand in the UK
For over sixty years, the V33 group has been manufacturing high quality innovative solutions for enhancing interior or exterior surfaces, from floor to ceiling. V33 is a leading brand in Europe, particularly in France, where it has already garnered a great reputation for top notch products.
Targeted media relations programme
Brookes is tasked with raising the profile of V33 with consumers who have a particular interest in DIY and renovations around the home.
Alongside social media, google ads, media ads and influencer campaigns we are running a targeted media relations programme. Spring 2025 has seen some of the best editorial results we’ve ever achieved for the brand over the 5 years we’ve been working with it.
What contributed to this success?
Three factors are the main contributors to this success:
Firstly, we’ve been steadfastly creating first-class collateral including copy, images and videos. The images and videos have been produced either through commissioning, photographing and filming fake room sets or by asking our specialist influencers to provide us with images and footage of step-by-step product applications.
Secondly, over the years we have developed great relationships with the journalists involved in the DIY, interiors, gardens and home improvement areas.
Thirdly, we subscribe to an excellent software system which matches relevant journalist requests for content with us on a daily basis.
Proven results
Upon receiving specific content requests from journalists through the software system already mentioned we were able to able to place articles with some of the highest circulation and most high profile titles in the sector. These include a full page in ‘Homestyle’, V33 spokesperson commentary on ‘Ideal Home’ online and approximately half a page in ‘Your Home’.
Titles also covering the brand editorially this Spring include ‘Homebuilding & Renovating’, ‘Selfbuilder’, ‘Kitchens Review’ plus a second piece in ‘Homestyle’. We’ve placed competitions with ‘House Beautiful’ and ‘Good Housekeeping’ too for good measure!
Get in touch if you'd like to find out more.
