Brookes team works with specialist influencers for V33

Working with influencers to build brand awareness

For over sixty years, the V33 group has manufactured solutions to enhance interior and exterior surfaces, from floor to ceiling. V33 is a leading brand in Europe, particularly in France, where it has already garnered a great reputation.

Here in the UK, V33 paints and products for decking and exterior woodcare are primarily sold through B&Q, Screwfix and Amazon. Working to grow a bigger share of the highly competitive UK consumer DIY market, V33 is pitching itself against some established and trusted brands. Initiatives with specialist influencers were and are being used by Brookes to help build brand awareness and drive sales.

A targeted campaign

Brookes initially formulated a gifted campaign, targeting those influencers operating in the niche areas of renovation, DIY, upcycling, home improvement, gardening and interior design.

This was followed up with paid-for campaigns in order to leverage the reach of influencers’ channels and create engaging content for V33’s own social media channels.

Proven results

At the time of writing, the past twelve months has seen 6 influencers reach just over 1.8 million consumers, achieving approximately 54,000 interactions. Influencers have also accommodated Brookes’ requests for using V33 products in giveaways on their channels in order to boost engagement further.

Click here to see latest Instagram V33 reels.

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